Many of us will be tempted to think that landscape painting is an exact replication of the landscape an artist sees right before him. The exact numbers of physical features such as hills, the exact number of living features such as plants or humans, and the exact character of abstract elements such as sunlight or rain. This, however, is never the case. Just like any other painting, which involves the artist’s personal intuitions, a landscape painting is an expression of what the artist wants to see. And contrary to the popular belief that landscape paintings are made outdoors, artists usually prefer to do their work indoors. They usually make rough sketches outdoors, and then fill out the painting more slowly in their studios.

No matter where they choose to paint, there is one issue they all need to deal with while painting landscapes: depth. How does one show depth on a flat canvas? You will find the use of a winding path, a change in the size of things to make them appear closer or further, the use of overlap, a change in the sharpness of images, or the use of diagonal composition.

George Catlin, Albert Bierstadt and Thomas Moran were three famous American painters who used the above techniques to paint magnificent American landscapes. Catlin made two paintings of the same landscape, and called it River Bluffs. He said that these were the toughest paintings he made, because there was nothing in the landscape to arrest the eye, there were just hills hundreds of feet high, covered in green, for about twenty or thirty miles.

Thomas Moran’s The Chasm of the Colorado is a huge and very famous landscape painting of the Grand Canyon. One look at it, and we might be tempted to think Moran actually saw this site before him. It was, however, the result of a quiet, relentless effort in the artist’s studio, of Moran putting together several small sketches he made while on a trip to the Grand Canyon.

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As a freelance marketing consultant in my retirement often small business people will approach me and ask my advice to help them market their art business. One thing I find interesting is most are very Internet Literate and have some marketing savvy as well. This sure helps when we sit down to discuss things they might do to market better and sell more of their art, sculptures, paintings, photography or artistic creations whatever they might be.

Do you own a small business, which produces art? I would say that you should put your efforts in any business where it will do the most good. So in the case of a local artist; Loaning art with price tags and business cards on the frames to Hotels, Time Shares, Restaurants, travel centers, airport lobbies, visitor bureaus, real estate offices, chambers of commerce; makes sense.

Plus writing articles for print in Tourist information material, newspapers, magazines, also post them online. Collections of poetry or articles in eBooks compilations, in various categories; Seasonal “Holiday Poetry,” “Local Poetry,” “Best Poetry of 2007″ mix and match compilations to give away and perhaps Illustrated eBooks with poetry for each picture. Consider also a weekly or monthly Ezine with the latest sculptures, progress, art, etc.

Grass roots; Fliers on Pizza Boxes, Art Exhibits, fliers at Chamber, visitors centers, inserts in visitor information, A-Frame Signage, Roadside signs with web-address “this highway adopted by YourWebSite.com, etc.

What is so great is there are many sources on the Internet to find other ideas such as Judy Cullins website on marketing online and her advice is great and she is right. Everyone should invest in reading her articles or reading her books in my opinion. It sure beats the hard way. And well I ought to know having built my business from scratch. I hope this article will propel thought into 2007.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://WorldThinkTank.net/wttbbs