I can’t be the only one who has noticed the decline in customer service these days. It is a very sad thing. I have stopped shopping at many stores because of how I was treated. I believe that customer service is one of, if not the most important ingredient to any successful business.

Here are some basic tips to help you earn your customer’s trust and repeated business.

- Never Argue with a Customer! No matter what, the customer is ALWAYS right. Do what it takes to make them come back. If you go the extra mile with a disgruntled customer, they will walk away happy and share their experience with others. And, everyone knows that word of mouth is the best form of advertising.

- Always be Professional. Even if your customer or client is being unreasonable, always put YOUR best foot forward. You don’t know what that person’s day was like, or what their past customer service experiences have been. Treat them like family. After all, they are your bread and butter.

- Never Miss a Scheduled Appointment. Being late is a HUGE no no. Leave early to get there on time, but don’t ever be late! You must always make sure that you give yourself enough time for every scenario.

- Be a Good Listener. Customers are people. And people want to be heard. Sit up straight, give a firm dry handshake, and always look them in the eye.

- Samples and Discounts. Whenever possible give your customers or clients freebies and discounts. They will appreciate it, and will likely want more!

- Show those Pearly Whites! Smile. It really does make a huge difference. Not only for your customer’s sake, but for you too! You will feel better knowing you stayed cool. A smile lifts you up. Your smile is a form of communication that your customers should never live without!

- Keep in Touch. Send your customers and clients a thank you note for their orders. Send post cards and fliers telling them of up-coming specials. Or, a special just for them! Taking this extra step in customer service will make your customer feel special. And, look to you in the future.

Copyright © Lara Velez

About the Author: Lara Velez is an entrepreneur and published writer. One of her desires is to help people do better in business. That is why she created HBRD, a home business website. There you will find many tips and articles to help you succeed.

Studies done by Catalyst, Inc., the National Association of Women Business Owners, and the Center for Women’s Business Research are all reporting that women are slowly eking up the corporate ladder. Unfortunately, the increase from one year to the next is barely noticeable and definitely nothing to get excited about.

The organizations above also state that companies with a higher representation of women in positions of leadership did better financially than those with a few or no women in leadership. So, if companies are doing better with women in positions of power, then what is preventing so many women from gracing the corner offices?

The top five reasons are:

1. The corporate structure is too rigid and doesn’t allow for a work life balance.

2. Women are getting lured into deceptive paths to the top.

3. “The Rules” for getting to the top aren’t clearly defined.

4. Women aren’t helping each other climb.

5 Companies aren’t utilizing the strengths of their women.

So, what are some things we can do to improve the situation?

Do Our Own Thing.

As others studies conducted by the earlier mentioned organizations, women are leaving Corporate America in droves and staring their own companies and firms. This approach allows women the opportunity to control their work schedule in line with their personal lives and to many times increase their income. It’s also starting a trend of companies that are not fixated on the standard 9 to 5 mentality. If you can’t join ‘em, beat ‘em!

Do the Homework.

Research how the corporate big shots got to where they are now and find out exactly which path they took to reach the top. Read their biographies and any books they may have written. Find out what significant positions they held and what skills were crucial to their advancement.

Special Note: Top positions require P & L (profit & loss) experience and most corporate paths taken by women do not involve working with P & L.

Seek Out Mentors.

Find other women (or men) who have succeeded in the path you are striving toward and learn from them. Too often women are not proactive in finding a mentor and are simply waiting for one to appear. Though fairytales teach us that our fairy godmother will appear when we need her, corporate mentors aren’t sitting around waiting for managers in need. You have to find them and ask for their help.

Of course, you should also BECOME a mentor. It’s amazing how much we learn when we teach it to someone else.

Support Female Friendly Companies.

Every year, Working Mother Magazine publishes a list of the Top 100 Companies for Working Mothers along with specific reasons each company made the list. If your company won’t make changes to support your work/life balance needs, consider finding a job at one of the companies on the Top 100 list.

If you aren’t in a position to switch jobs, then at least be sure to support these companies and their efforts by buying their products and using their services.

Understand the Specifics.

Find out exactly what you need to do to get to where you want to go. Work with your boss on setting goals and developing specific skills needed to advance. Keep a record of your successes and accomplishments and show how you have impacted the company’s bottom line. Also, keep in mind that studies of performance reviews show that women are usually judged on PERFORMANCE while men are usually graded on POTENTIAL. So, be sure to discuss your past performance as well as your future potential.

The issues of women and Corporate America won’t be solved over night. Women themselves are still trying to define their roles and figure out what and who they want to be, making the situation that much more difficult.

Until companies begin to embrace the importance of the female perspective and qualities, they will not understand the need for a change in the status quo. Therefore, women cannot wait for fairy godmothers to appear and must impact change themselves.

What can you do today to help impact a change?

About the Author: Kirstin Carey is a consultant, award winning speaker, and author of “PowHERful Communications for Women Who Want to be Heard.” As a woman business owner, Kirstin fully understands what is necessary for women to be successful entrepreneurs.

To find out how you too can love your business everyday and live the entrepreneurial life you want, visit http://www.powherful.com

What ever happened to employee loyalty? You know the type: people who went to work for a company at a young age and then stayed there throughout their entire career. I am sorry to report that those days are long gone. The mantra has become to stay with a company for three years and then move on. In fact, today if you haven’t changed jobs several times throughout your profession it’s considered a detriment to your career.

One of the biggest problems in corporate America today is what I call the Brain Drain. It is a simple as it sounds – these employees are tapped out. Their brains have been drained. It is amazingly apparent when you look at the number is women who are leaving corporate America to start their own businesses. Why do these talented women leave feeling disenfranchised? The answer is complicated and a result of the employer not understanding the real issues at hand.

Women in the working world have all been taught to work hard, be good at your job and you will get ahead. (Yes, my mother told me this too). The problem is that teaching methodology is simply not true. Hard work will be just that: hard work. Without a game plan in mind, it’s difficult to move ahead even with good results.

Companies have yet to realize their directives for women in corporate America. On one hand, companies say they want women at the top. On the other hand, they stymie their potential and their ability to move up the corporate ladder. So, what can companies do to rectify this dilemma? They can brand themselves by addressing the progress of the female employee –from the top down.

We all have heard diversity policies and EEOC mandates, but how does this materialize in the real working world. It doesn’t. Executives at these companies need to walk the talk and not spout PC rhetoric. I’ve seen reams of paperwork purporting the facts, but when it comes to implementation that’s a different story.

Take a look at the senior management team. How many women are on it? Any? What are the plans to improve the odds? Doesn’t it strike you as strange that women make up more than 50% of the workforce yet only X % at senior levels? The diversity message simply isn’t being practiced.

When an executive discharges PC rhetoric they are really saying, “I can prove that we have a plan.” What they are not saying is how or when they intend to implement it. The truth is that they haven’t reached the heart of the real issues. The majority of women don’t want a handout or a token position. They want their hard work and commitment to count for something besides a paycheck. Yes, money is important but it’s not the spirit of the real issues that companies don’t understand.

Many personal issues are different for women than they are for men: maternity leave, flex time, telecommuting, and time off for elderly parent care or sick children. The company policy covers many of these issues. Exercising one of these perks is not supposed to be detrimental to one’s career. The reality of the message may be different. “Yes, you will have a job when you come back from maternity leave but don’t count on that promotion.”

Over the years, I have been told by senior executives that women don’t make it to the top because they need special treatment (listed above). The truth is that the brightest and most talented resources don’t need special treatment. What they need is an accurate understanding of these issues and why they are relevant in modern society. Women do have more of these responsibilities than their male counterparts do, and it’s up to them to figure out how to make it work.

That doesn’t mean “having it all.” It means companies understanding of the importance of these issues to the working woman. The fact remains that women reap the benefits of hard work and a job well done. Executives need to understand what makes the working woman tick. (It’s not about the money.)

We spend the majority of our day working and it’s important to enjoy what we do and feel fulfilled about our work commitment. Family needs and issues are just a part of the equation. Until companies realize that women will continue to leave in corporate America in droves for opportunities that allow them to enjoy what they do and feel fulfilled.

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